Ali Green / Inspired photography, art direction and design; distilling authentic identity into beautifully aligned visual content
Considered freelance services based in Cornwall & working internationally. Creating beautiful unified visuals for brand, web, social media, print, packaging & more — Full services
Select clients include: Hardie Grant Publishing / Drift Magazine / Penguin Random House Publishing / Sina Luck : A Day in March / Pacha Design / 45 Queen Street / Tinkture: Clean Alcohol Co / Eden Project / Lynher Dairy / Seedlip / St Eval / Pentire Drinks / From Trees / Join / Bunti / Fee’s Food / Appleton’s / Flexi-Hex / Easy Jose Coffee / Body Shop / Botanicals / Riverford / Organic Basics / Bare Minerals
UNEARTHING IDENTITY
Working with creatives, brands and publications across the world, I create beautiful visual content to unearth, align and authentically reflect identity, inspiring meaningful connection at each meeting point.
Through freelance photography, art-direction and design, I seek to create authentic reflections of identity and gently dissolve the boundary between a brand and its audience.
I work in close collaboration to unearth a deep understanding of a client’s ethos and aspirations, aligning their visuals with their values through timeless aesthetic consideration and creative guidance.
Case Studies / Pacha Design - 2024
SERVICES
Through a creative and multidisciplinary approach, my services include digital and film photography, graphic design (for branding, packaging, websites and social media), food styling, videography, and creative consultancy to unearth, unify, and sensitively reflect a client’s authentic identity.
PHOTOGRAPHY
Working in creative collaboration to capture authentic moments through digital & film, offering the viewer a window into the client’s world. Creating beautiful visuals for web, social media, print, product, editorials, publications & more. > View more
BRANDING & DESIGN
From the way a line of text reads, to how an image sits, or how packaging invites a tactile touch, graphic design alters the way we experience. In compelling visuals that beautifully speak to a client’s values, ethos, and desires, I work collaboratively with individuals and brands to truly understand and unearth their vision.
> View more /
STYLING
WEBSITE & SOCIAL
From shops, studios and restaurants, to homes and hotels, my architectural and interior photography translates a place’s authentic soul and craftsmanship, offering a glimpse into the synergy between a space, those who created it, and those who are invited in.
CREATIVE CONSULTANCY
For individuals and brands to align their authentic ethos, vision and offerings through a visual lens. These collaborative sessions are led with an open and creative focus, designed to inspire clients through fresh insight, establishing a clear strategy to empower and cultivate growth moving forwards.
VIDEOGRAPHY
Inviting audiences to stay longer in the story being told. Through single or multiple frames, I distill moments in a candid documentary film style made with subtle direction to present a gently raw and honest portrayal.
> View latest project
With a belief in a more tender and thoughtful approach to visual content and the marketing industry, my practice is centred around a collection of core values — Unearthing / Integrity & Alignment / Time /Environment / Artless Grace (unfiltered beauty) — seeking to retain clarity and direction in every project.
I look to work with like-minded people and slow brands prioritising ethics, innovation and true sustainability, creating opportunities for genuine collaboration.
Explore my Case Studies, curated from my latest work with creators, designers, and sustainable brands, these selections illustrate the interconnected nature of my work, offering a cohesive aesthetic for a complete experience. From meticulous art direction, digital, and print design merge effortlessly with photography and film, creating a harmonious visual narrative.
Case Studies / Bamboo House - 2024
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Project : Interior Photography
Residence to Sina Luck, the talented interior and graphic designer based in Cornwall, this space offers solace to those seeking calm and a conducive environment for creative expression. The recently renovated Victorian townhouse, styled by Sina in her signature manner, demonstrates beautiful sensitivity—not only pleasing to the eye but also inviting to the touch, with textures, colours, and artisanal detail meticulously attended to in every corner and unexpected alcove. A tranquil dwelling showcasing curated collections from a diverse array of artisans, including ceramicists, woodworkers, painters, and textile artists.
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Project : Makers + Artists Photography / Videography
Sati Design's serene jewellery collection, beautifully handcrafted from recycled metals, embodies timeless simplicity. Claire's mindful approach fosters harmony, reflecting in each piece. My short film unveils the 'Eclipse' Collection, presenting lunar-inspired aesthetics and the creative process. It captures Claire's technique mirroring the moon's phases, creating unique textures as metal transitions. The film highlights the moon's energy and the allure of new beginnings, emphasizing the craftsmanship behind each piece.
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Project : Branding & Graphic Design
Located in Cornwall, Caradon Stone specializes in supplying exquisite, locally sourced natural stone extracted from ancient quarries on Bodmin Moor—quarries that have historically provided the building blocks for iconic structures in London, such as Tower Bridge. Granite is their specialty, a stone steeped in the history and heritage of Cornwall, embodying its industrial legacy and serving as a foundational element.
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Project : Interior + Product Photography
In early 2024, I photographed the work of Pacha Design, woodworkers of exquisite furniture and objects displayed in their showroom 'Flower Bird Wind Moon'. Their philosophy centres on simplicity and a profound reverence for materials, seamlessly merging clean aesthetics with the Japanese wabi-sabi principle of finding beauty in imperfection. Mindful and intentional, their creations mirror a commitment to authenticity. Their space presents a tranquil and minimalist ambience, showcasing a curated collection of their own handcrafted furniture and objects, as well as carefully chosen pieces from other conscientious artisans and creatives.
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Project : Branding + Graphic Design
Neighbourhood Learning, established in 2023, fosters exploration and collaboration, believing education thrives when shared. The project aimed to defy norms, catering to the older demographic with bold, nostalgic designs inspired by the '60s and '70s. Rejecting corporate blandness, it embraced Brutalist clarity, featuring playful doodles, vibrant colours, and bold fonts. The branding I designed, inclusive of simple logos and brand guidelines, aimed to awaken and excite while maintaining functionality. Designed to provoke and challenge perceptions, it celebrated the joy of learning in beautifully simple yet vivid ways.
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Project : Interior Photography
Located close to Carbis Bay, lies the Bamboo House. A beautifully considered space, and studio home that I photographed in early 2024. A stunning contemporary architectural and interior design with an open-plan structure of wood beam vaulted ceilings, softly pigmented lime plaster walls, and rough organic fabrics.
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Project : Food + Interior Photography
45 Queen Street Kitchen/Bar is famed for its seasonal fare, sourced sustainably and authentically. The space exudes industrial charm, with exposed breeze block and steel beams enhancing its style. A labor of love for owners Hannah and Sam, this multifaceted establishment—Kitchen/Bar/Deli/Event Space—evolves continually. Its ever-changing menu reflects a commitment to sustainability, minimizing waste without compromising quality or presentation. Sustainability and kindness form the bedrock of 45 Queen Street, evident in the visuals I have photographed and documented over the years, capturing its essence and ethos
THE STUDIO / ALEXANDRA HOUSE
A Grade 2 Late-Georgian Townhouse located in the centre of Truro, Alexandra House is a home for more than just living. Currently under renovation, Alexandra House will become a dual creative studio space and professional kitchen, soon to be available for hire by clients and fellow creatives.
With a background in studying History of Art and a long standing love for architecture, this project encompasses my deep appreciation for the manifestation of art in its many forms. Having moved to Alexandra House in 2021, I began renovations in 2023 to showcase its stunning Georgian interior details.
Due for completion in 2027 / 2028 this beautiful interior space will soon be available to house photoshoots and small, intimate events including supper clubs, nurturing the creative potential within its walls.
“Professional, calm and approachable. Ali is a joy to work with. She’s super creative and possesses a real art in capturing and utilising natural light, giving true beauty to her work. She has been utterly supportive in our new start-up venture, and we look forward to lots more work together”.
- Lou Astbury / Founder of From Trees .
Wendy Wilbraham : 2023